For the estimated $19 billion smart lighting market to reach its potential, lamps, luminaires, and lighting controls need more functionality than just on/off. LEDs are needed as the light source, while the ability to dim, tune colors, automate, and enable remote control of the lighting system is expected. With additional wireless connectivity and two-way communication, lighting can become an efficient and scalable IoT backbone that offers differentiated solutions. This paper looks at opportunities for differentiation in the intelligent lighting market. Multiprotocol connectivity is one of the pieces that let manufacturers distinguish themselves.