Consumer electronics applications, like NFC and HDMI, are driving the need for embedded multiple-time programmable (MTP) non-volatile memory (NVM) at advanced nodes. This white paper will help system architects and SoC designers explore the MTP NVM options available for their consumer electronics SoCs. It will address key consumer applications and requirements driving the need for embedded MTP; capabilities and limitations of embedded MTP technologies; and the alignment between MTP technologies and application requirements.