With the emergence of display technologies that rival the ease-of-use and readability of paper, the eBook market is taking off. Slick new electronic readers from Amazon, Barnes & Noble, Sony and Apple are just the earliest entrants in a dynamic market that will spawn several new product categories in the near future. In-Stat forecasts that the worldwide eBook market will grow seven-fold in its first four years—from 3.9 million units in 2009 to 28.5 million in 2013. From a design perspective, however, the market’s extreme dynamism is every bit as important as its projected size. Let’s take a look at specific design considerations associated with eBook displays, flexibility, battery life and wireless connections, and the semiconductor solutions answering the call for the next generation of consumer-demanded end products.