Corporate objectives, such as increasing profits and sales revenue while utilizing R&D efficiently, are putting severe pressure on today’s design engineering teams. The resulting system level challenges—creating new products and lowering the cost of existing "successful" products with fewer people and resources in less time—can be addressed by using a design philosophy based on FPGAs. A system architecture using FPGAs as a key component not only reduces new product-development R&D costs but also the TCO of a product’s entire life cycle. Altera’s new lowest cost, lowest power devices, the Cyclone IV FPGA family, will demonstrate how FPGAs can reduce total system costs.