Enabling customization of enhanced services in wireless and wireline networks allows the subscriber new ways to personalize services and increase self-expression, while enabling carriers increased profits and a rapid return on their investment. This solution white paper talks about a technology that enables carriers to generate revenue rapidly with premium fees and a low cost-of-entry through a revenue sharing plan, benefit from quick adoption rates to shorten ROI and time-to-revenue, keep current subscribers engaged and attract new ones, and strengthen brand by offering an innovative service.