There is a better way to market the Smart Home and Consumer Internet of Things.

Instead of focusing on a smart door lock, a smart windows sensor, an IoT hub or gateway – we should shift our marketing focus to the bigger picture. What can the Smart Home butler do for us to make our lives safer, easier and more efficient?

It is time to take a new look at how our technology industry approaches and markets the potential of the Smart Home – the Smart IoT. By giving consumers, as well as businesses, governments and corporations, what they want – effective service applications as well as complete managed solutions instead of DIY things – our tech industry can further accelerate the growth of “smart” into the world, thereby making our lives safer, more efficient and more comfortable; all for less cost.