A large number of OEMs building very different devices choose Windows Mobile for its strong enterprise integration, legendary flexibility, huge application developer ecosystem, streamlined SDK for developing apps, and the support that Microsoft provides for development, marketing and sales. These attributes have given Windows Mobile strong appeal, with several OEMs making devices that sold well over a million units.
This paper will provide a high-level overview of the competitive landscape and discuss options that may allow OEMs using Windows Mobile to differentiate themselves from the competition by improving the user experience through performance gains in the data storage software stack.