The portable media player (PMP) market is growing rapidly worldwide, along with demand for larger display sizes and support for multiple video formats. These demands require more robust technology to decode the media.

This paper discusses this and other key challenges in PMP design and introduces a processing solution from Analog Devices and its partners: the Blackfin platform. Blackfin is a seamless, rapidly customizable solution for PMP developers, in which a single processor core executes both the control and media processing tasks. It delivers the flexibility and rapid design cycles crucial to early profitability, and together with Analog Devices’ development tools, software modules, and expert third-party design partners, it ensures first-time success and rapid productization.