From industrial automation to medical devices, and from home appliances to automotive infotainment, well-designed and functioning embedded systems play a critical role to the performance and functionality of a growing number of modern products. Meanwhile, in a world where expectations are drastically getting higher and almost every company is looking for a flashy and ‘cool-looking’ UI, embedded systems designers are under pressure to meet ever-growing usability requirements consistently while delivering stunning user experience. Although coding is clearly a critical element to building the interface for an embedded design, good coding alone is no longer satisfactory—one needs to understand the user and choose the right development tools first.