There is a continuing trend in the automotive industry to improve the comfort, safety, convenience, productivity, and entertainment experience for the driver. This trend is driving the increased use of a myriad of display technologies including TFT, LCD, and OLED. Along with the benefits that these new technologies bring, come unique challenges that traverse a wide spectrum of issues including: high performance, low EMI signaling; complex timing control; high-performance image processing; and integration with a wide spectrum of automotive busses—all influenced by continuously evolving standards and degrees of adoption across the automotive industry. While these challenges are significant, low cost, automotive FPGAs are taking a lead by providing comprehensive solutions and driving the use of a wide range of display technologies. This paper explores the various uses of display technologies throughout the automobile and the associated challenges ranging from physical signaling through image processing, while highlighting the benefits and cost-effectiveness of employing FPGAs to address these challenges. This paper explores some of the basic design challenges in addition to taking a detailed look at a practical implementation of a rear-seat entertainment system with various optional features.