This paper explores the challenges Video Equipment Manufacturers face when assessing video quality. Assessing video quality ultimately depends on the customer’s reaction on their new display.

Over the next decade, it is expected that digital television penetration into the general television market will increase from less than 5% in 2003 to more than 50% by 2010.

Currently, the FCC requires that 50% of televisions 36 inches or larger have integrated digital capability by July 2005. By July 2007, the FCC will require that all new televisions 13 inches or larger must incorporate a digital tuner. Obviously the FCC’s ruling provides additional fuel for the growth of the DTV market.