The automotive industry faces more pressure to innovate than ever. Software has effectively become the driving force of innovation in many areas of technology and, in particular, in the form of embedded systems in vehicles. Acceleration of innovation for automotive organizations requires that the following three challenges be addressed: quality, complexity and collaboration. This white paper examines the challenge of achieving high quality while controlling costs. It reviews the limitations inherent in traditional methods, details current best practices, and provides successful solution strategies that have been proven at leading global organizations in the automotive industry.