Many say the one with the best data wins. Accelerated life data are an excellent example of this assertion. With accelerated life data, companies can confidently release products that meet customer expectations. They can offer customer care services for their customers knowing what their expected costs will be. They will be able to make information based decisions regarding product cost reduction efforts vs. costs, which are too high due to overdesign. Ultimately, having satisfied customers allows companies to focus on cementing relationships with customers, and growing business rather than spending time diagnosing field failures and consoling disappointed customers.