The automotive industry is using microcontrollers (MCUs) for an increasingly wide range of applications, from motor control to infotainment systems and auto body control. Selecting the “right” microcontroller is important to the system’s overall performance, power consumption, and capabilities. The MCUs must be robust enough to withstand the harsh automotive environment, and must be available for an extended period of time. Fujitsu has a broad spectrum of microcontrollers that meet virtually any automotive-MCU need. This paper discusses 10 important features that have helped make Fujitsu the microcontroller supplier of choice for leading automotive companies worldwide.