Auto camera drive takes the flick out of the wrist

Carving out a new niche in the mobile phone market, Samsung Electro-Mechanics (SEM) has developed an unique device, designated as the auto camera drive (ACD), that rotates the camera on a mobile phone with the push of a button. Typically, users of camera phones have had to manually rotate the camera in order to change the screen from landscape to portrait; however, the new ACD promises to do the job automatically.