RFID has come a long way from its roots as a supply chain technology. RFID has now entered vertical markets from healthcare to hospitality where it is used for patron management and anti-counterfeiting among other niche uses. For example, tire companies protect against counterfeiting with RFID. SkyeTek CTO Sayan Chakraborty will discuss how RFID technology has extended its reach into markets and industries where it was never before possible, by integrating intelligent RFID seamlessly into existing networks to enhance operations.