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Overview:
The costs of designing ASICs are increasing exponentially with increasing design complexity and shrinking process geometries. The Structured ASIC promise falls short due to hidden high costs of conversions, longer production cycles, and lack of flexibility. The costs of developing a complex system on time and within budget can only be fulfilled by FPGAs - standard FPGAs or customer specific FPGAs, such as EasyPath FPGAs from Xilinx, which are the industry's only customer specific and flexible solution for volume production priced lower than Structured ASICs This Webcast provides insight into how Xilinx offers the industry's most compelling cost-reduction solution:
- Learn how Virtex-4 FPGAs offer integrated system-level capabilities that shrink design cycles and reduce system cost and how Xilinx EasyPath FPGAs now extend these benefits to higher volume applications.
- You will learn a detailed account of how Marconi used EasyPath FPGAs to achieve lower unit costs for volume production.
- You will also hear from an industry analyst on the challenges facing system designers as they try to reduce design and system costs and the solutions available to them.
Webcast attendees will learn:
- How Virtex-4 and EasyPath FPGAs lower system costs
- How Marconi reduced costs without any risk and avoided an ASIC
- How to identify and reduce the total cost of designing a system
- How EasyPath FPGAs are a risk-free path to volume production
- How EasyPath FPGAs compare to inflexible ASIC and Structured ASIC solutions
Drawing for an iPod Nano:
Users who attend the live webcast and fill out the presentation survey will be entered into a drawing to win an iPod Nano! Register now!
Who should attend:
- Anybody looking to reduce the costs of their high volume applications
- ASIC and FPGA Engineers
- Engineering Management
- System Architects
- Purchasing, Component and Product Engineering
Presented by:
Patrick Dorsey
Product Line Director, EasyPath FPGAs and Configuration Products at Xilinx, Inc.
Patrick Dorsey is a Product Line Director at Xilinx responsible for the development and marketing of EasyPath FPGAs and Configuration Products. Patrick has been involved in technology marketing and solutions development for over 17 years. Previous to his current position, as a Product Manager In the mid 1990's he drove the product development and marketing strategy for both the Xilinx XC5200 and Spartan product lines.
Patrick was also Director of Marketing and Product Planning for enterprise products at Sun Microsystems and has worked in marketing, consulting and sales roles at Intel Corporation, Texas instruments, and Deloitte Consulting. Patrick holds a B.S. in Computer Engineering and a Masters in Business Administration from the University of Michigan.
Michael Jones
Research Director of IBS, Inc
Mr. Michael Jones is the research director of IBS, Inc. In this role, Mr. Jones is the lead analyst, covering strategic, marketing, and technology aspects of the global semiconductor industry. Analysis comprises technology projections including the impact of the 90nm and 65nm technology nodes, as well as an emphasis on customization concepts including the role of Field-Programmable Gate Arrays (FPGAs), standard cell Application Specific Integrated Circuits (ASICs), as well as standard product integrated circuits (ICs). IBS, Inc is a consulting company that specializes in top-level strategic planning, as well as assisting the financial community in electronics-related transactions, counting many of the worldwide leaders in the semiconductor industry as clients, as well as leading banks and equity funds. Mr. Jones has been associated with IBS, Inc for over ten years. He holds a bachelor's degree of science from the University of California at Berkeley.
Mark Kerrison
Head of Global Technology and Commodity Management - VLSI Semiconductors in Marconi
Mark Kerrison is Head of Global Technology and Commodity Management - VLSI Semiconductors in Marconi. This includes not only FPGAs but also ASICs, Processors and complex ASSPs for Telecoms applications. This current role combines the strategic activities covering Component Technology, Product Strategy and Engineering consolidation with commercial strategy.
Mark attained his B.Sc. (Hons) degree in Electrical and Electronic Engineering from Leeds University in 1980, UK and later, a Higher Diploma in Telecommunications Technology at the University of Aston, UK. He joined GEC Telecommunications Ltd. as a hardware engineer developing Digital Radio and Multiplexer Transmission Systems. He pioneered the use of ASICs in GEC's transmission systems and led the final PDH multiplexer developments before leading development teams for the SDH systems. In 1994 Mark moved to a strategic role covering Optical Networks ASIC developments. After the mergers that created Marconi Corporation plc during the late '90s, Mark has broadened his scope to cover all Marconi's product portfolio and semiconductor technologies leading to his current position.
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