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On-Demand Webinar |
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| The Evolution of Wireless SoCs: Designer 'Must-Haves' for Next-Generation Embedded Designs |
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Overview:
The market for wireless communications has exploded over the last 5-7 years, as key features such as real-time streaming audio/video as well as increased power efficiencies are not only expected, but demanded by savvy consumers. The wireless space has never been more critical, complex and intricate for today's SoC designers-as they attempt to navigate through the maze of new protocols and market changes-especially in the 3G/4G, WiMAX, base station and femtocell segments. How do SoC designers keep pace with this high-growth, saturated market and stay competitive with wireless communication designs?
Semiconductor IP leaders Sonics, Inc. and MIPS Technologies will team to illustrate the most effective way to tune and optimize your wireless SoCs for superior performance, power, price and system flexibility-and discuss the key on-chip 'must-haves' that are vital to high-performance, power-aware wireless designs. According to a report by iSuppli, wireless chip growth outpaced the overall chip market in 2007 alone and continues to play a dominant role in semiconductor growth worldwide. Join us to learn more about what wireless semiconductor suppliers need to know regarding today's SoC designs and how this rapid technology evolution will impact your next-generation roadmaps.
Presenters:
Frank Ferro
Director of Business Development
Sonics, Inc.
Frank Ferro is the Director of Business Development for Sonics Inc., responsible for the company's on-chip network IP products-including those targeted for the wireless market. Mr. Ferro has over 25 years of experience in the semiconductor industry and has worked extensively in the communications and consumer electronics fields, with expertise in the areas of WLAN, Voice over IP, cellular phones, personal computers and SoC architectures. Mr. Ferro holds an Executive MBA from the Fuqua School of Business at Duke University and an M.S. in Computer Science, as well as a B.S.E.T. in Electronic Engineering Technology from the New Jersey Institute of Technology.
Mark Throndson
Director of Product Marketing
MIPS Technologies, Inc.
Mark Throndson has more than 20 years of experience in marketing, business development and sales management involving embedded processor and software technologies for companies including National Semiconductor, Hitachi, Ubicom, and Kestrelink. Mr. Throndson holds a B.S. in Electronic Engineering from California Polytechnic State University, San Luis Obispo.
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Sonics is a pioneer of network-on-chip (NoC) technology and today offers SoC designers the largest portfolio of intelligent, on-chip communications solutions. Sonics' products optimize memory access, seamlessly manage on-chip network traffic, accelerate system performance and reduce power consumption in SoCs with advanced voice, data and video features — including those found in home entertainment, networking, wireless and mobile devices. With a broad array of silicon-proven IP, Sonics helps designers eliminate memory bottlenecks associated with complex, high-speed SoC design, streamline and unify data flows and solve persistent network challenges in embedded systems with multiple cores. As the leading supplier of on-chip communications networks for the embedded market, Sonics has enabled its customers, including semiconductor leaders Broadcom Corporation, Samsung, Texas Instruments and Toshiba, to ship more than 500 million units worldwide. Founded in 1996, Sonics is headquartered in Milpitas, California with offices worldwide. For more information, please visit www.sonicsinc.com and www.sonicsinc.com/blog.
MIPS Technologies, Inc. (NasdaqGS: MIPS) is a leading provider of industry-standard processor architectures and cores that power some of the world's most popular products for the home entertainment, communications, networking and portable multimedia markets. These include broadband devices from Linksys, DTVs and digital consumer devices from Sony, DVD recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco, 32-bit microcontrollers from Microchip Technology and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is headquartered in Sunnyvale, California, with offices worldwide. For more information, contact (408) 530-5000 or visit www.mips.com..
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