Steve Arel
DigitalSignageToday.com

Marketers who place ads on networks of screens want to know how many people are seeing them, and even what the demographics are of those transient audiences. Recently, the science of video analytics has emerged to provide the means to acquire such data through sophisticated hardware and software applications.

This paper looks at how analytics provide pivotal information that helps signage operators shape campaigns based on three key sectors: consumer interest, targeted ads and quantifying sales.