Jerry Krasner
Embedded Market Forecasters

Economic considerations of embedded developments have been largely absent by corporate senior managers, CEOs and CFOs. They are certainly not alone. The design process is not particularly transparent to those who monitor costs and to those who make upfront decisions committing the development to one or another tool sets and design processes.

In the majority of cases, the investment of the tool sets used is the dominant factor. The down-side risk considerations are seldom integrated into the decision process.