Rogier Reinders
Dow Corning Electronics

90% of innovation in new vehicles is in electronic technology. Because of this automakers and their suppliers are constantly in search of new electronics materials and solutions that enhance car buyers' perception of value and meet governmental standards for performance and environmental controls. Today, significant cost of an average car is in the electrical/electronic components—and through the innovation intensity that percentage is growing. At the same time OEM's and suppliers in the automotive industry are looking to improve automotive electronic reliability while respecting the specifications of low-cost, high-volume production, light weight, compactness, and short time-to-market imposed by the automotive industry.