David McBrien
Imagination Technologies

Market requirements and support for Intellectual Property (IP) are constantly changing. Successful IP business models to date have been technology solutions based on one or more of the following: peripherals, international standards, processor cores and/or platforms.

Imagination Technologies has taken the IP licensing concept one step further with the introduction of SoC-ready IP. This is a set of complementary IP deliverables addressing the needs of three fundamental functional requirements in an SoC, namely general purpose / DSP processing, wireless / baseband processing and graphics / video processing. In addition IMG provides peripheral modules to offer complete SoC solutions. This approach enables efficient and timely solutions addressing real-life system implementation issues within the consumer and communications markets.

This paper concentrates on a recently completed SoC-based solution for the DVB-T Free-to-Air (FTA) market, and also makes reference to previous examples of IMG success with similar IP.