Overview:
While full-feature phones with global connectivity, multimedia processing and multiple wireless connectivity options may get all the attention, there is no question that voice remains the killer application for handsets and that much of the world has yet to get even that. As a result, there has been a drive to achieve what are now called ultra-low-cost handsets (or ULCHs) that will appeal to the remaining billions that can afford only the basics.
While GSM has captured the lion's share of the ULCH market across Asia and Africa, CDMA also has a play there and so must follow along. With this in mind, LG announced the RD3330 CDMA handset to take cost reduction down to the next level with a total cost for production of around $45. Some interesting features prevent it from going bottom-of-the-barrel cheap.
View this OnDemand seminar to find out what choices and tradeoffs LG made in terms of features and components to allow it to appeal to the next billion handset buyers.
Use the seminar to see:
- A breakdown of the handset's key ICs and components.
- What features LG deemed important enough to include despite adding cost
- What components it used to keep costs down and what the tradeoffs were.
- What's next for entry-level CDMA
- When can we expect to see a single-chip CDMA phone?
- And much more!
Who should attend:
Designers of mobile handsets and related ICs and components, particularly those targeting developing markets where voice remains the only application that matters and where cost is everything.
Presenter:
David Carey
David Carey is President of Portelligent. The Austin, Texas company produces teardown reports and related industry research on Wireless, Mobile, and Personal Electronics. (www.teardown.com).
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