• The benefits of an embedded processor and software in a mechanical system
• When a purely mechanical system design is sufficient and/or superior
• How to decide if a part of your system design should be in electronics
• When discrete electronics would be sufficient vs. a microprocessor

Michael Barr is an internationally recognized expert on the design of embedded computer systems. In that role, he has provided expert witness testimony in federal court, appeared on PBS American Business Review, and been quoted in various newspapers. He is also the author of two books and more than forty articles on related subjects. For three and a half years Michael served as editor-in-chief of Embedded Systems Programming. In addition, Michael has been a member of the advisory board of the Embedded Systems Conference. Software he wrote continues to power millions of products, ranging from consumer electronics to medical devices. Michael holds B.S. and M.S. degrees in electrical engineering and has lectured in the Department of Electrical and Computer Engineering at the University of Maryland. He also has an MBA.

Representing electronics and wearing RoHS Blue: Nigel Jones has been designing electronic circuits and embedded software for more than two decades. His designs span a diverse set of application domains that includes everything from portable diesel burners to radioactive isotope measurement. An avid scuba diver, Nigel is also highly experienced in the design of rebreathers and underwater exploration vehicles. Nigel was president of RMB Consulting for 12 years. He has also worked as director of engineering at PowerPrecise and at Adaptive Technologies. Nigel was awarded the degree of B.Sc. in Electrical and Mechanical Engineering with first class honors from Brunel University London. He is the author of more than a dozen published articles and serves as a contributing editor of Embedded Systems Design.

Representing mechanics and wearing Steel Gray: Ken Sowers has a degree in mechanical engineering from Penn State. He specializes in the design of mechanical components for electro-mechanical systems and holds about a dozen related patents. His experience spans a range of industries from microwave-powered lighting to robotic welding guns to battery-powered respirators. Ken is president of consulting firm Wildwood Engineering.

Representing the microcontroller industry and wearing the Freescale Swoosh: José A. Palazzi is Technical Sales Manager for Freescale Semiconductor in Latin America - South. He joined Freescale in 2006 after serving a rep organization for 14 years as a Field Applications Engineer and Manager. He also spent eight years as a designer of PC computer boards, CRT display terminals, switched mode power supplies, and signal conditioning cards for industrial automation. José is experienced in the development of board level electronic designs with microcontrollers and microprocessors for consumer electronics demanding low cost, low power, high repetitiveness and robustness.

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