Kevin McCrory and Larry Virgilio
National Semiconductor

The mobile device industry has recognized multimedia content, and the ability to share that content, as a major focus to satisfy customer demand and drive growth. The ever-increasing popularity of websites such as YouTube, Facebook, and MySpace illustrate this demand. In January 2009 alone, YouTube users watched six billion videos. It is also estimated that 20 hours of new video are uploaded to YouTube every minute. This increasing desire for online interaction with friends and loved ones fundamentally drives demand for a personal device which is portable and sufficient at capturing and replaying multimedia.