Sharad Bairathi
Embitel

A software product is as much a piece of intellectual property as any best-selling book or popular piece of music. They are different, however, in that they are reusable and adaptable for various technology applications and business solutions, which makes them useful for trading. Trading in software Intellectual Properties (IPs) saves time and resources during software application development and has become the new industry norm. In fact, it is a sure-fire recipe for speeding up the software development cycle. This article outlines a new web site devoted to the trading (buying and selling) of softwareIP—IPSupermarket.com.