Adrian Braine and Donald MacLennan
Oxford Semiconductor and Wind River

When it comes to winning the race to market in software development, platform enablement and the solidity of the development environment have a crucial role to play. If a product developer has to spend time trying to integrate processor, connectivity, device drivers, operating system and design tools, then he's not spending it where it counts: on the application itself and on the added-value differentiation that's ultimately going to beat the competition. This article details the challenges designers face in the race-to-market paradigm and offers a solution from Wind River and Oxford Semiconductor: the OXETHU954 network connectivity controller.