Rob Hoeben
Philips Semiconductors

Four US dollars has become the industry target for Bluetooth wireless technology solutions aimed at high-volume consumer markets. To exceed this target, Philips designs a range of ARM core-based Bluetooth chip-sets which leverage advanced semiconductor processes, optimum system partitioning and embedded Flash technology, while also meeting the demanding performance, power consumption and size requirements of today's Bluetooth applications. They also provide a smooth migration path from Flash to ROM-based solutions without requiring product redesign.