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Are You Ready for the Next Android Version? Best Practices in Providing OTA Software Updates

Original Air Date: Jun 26, 2013 | Duration: 60 minutes Webinar
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Overview:
All the name brand manufacturers provide Over-the-Air (OTA) software updates for their tablets, smartphones and consumer electronics. Now, Red Bend Software shows you how it's done easily and affordably in a webinar entitled, "Are You Ready for the Next Android Version? Best Practices in Providing OTA Software Updates."

Consumers demand the latest Android updates with new features, improved performance and enhanced security, and check whether the device they are considering to buy offers a commitment to provide new OS versions. In today's connected world, software updates are a must-have feature for any type of consumer electronics device, even low-end smartphones and tablets.

Red Bend Software, supplier of the industry's most trusted Firmware Over-the-Air (FOTA) updating solution adopted in 1.75 billion devices, is sharing industry best practices from the leading mobile brands. In this one-hour webinar, Android manufacturers will learn how to perform and operate an OTA software updating service that will enable them to stay competitive in the crowded Android marketplace. In this webinar, topics will include:

  • Reviewing current and future market trends
  • Planning an OTA Updating System
  • Testing the OTA Updates
  • Operating an Update Campaign
  • Optimizing the User Experience
  • Measuring the Impact of OTA Updating
  • Presenting case studies and customer feedback
In addition to meeting consumer expectations for new Android versions, OTA software updates are critical for devices that are sold through retail stores or online channels, given that it may take several months between devices leaving the production line to reaching consumers' hands. Let Red Bend show you the most effective strategies for using OTA updating to delight consumers and build brand loyalty.

Presenter:
Yoram Berholtz, Director of Market Adoption, Red Bend Software

Yoram Berholtz is the Director of Market Adoption at Red Bend Software, the market leader in Mobile Software Management. Mr. Berholtz's main responsibilities include spearheading Red Bend's M2M endeavors and working with Red Bend's licensees to help them increase their usage of software updating. He has vast experience in engineering, product management and partner management with an emphasis on mobile communications technologies, having worked at Motorola, Pelephone, ECI Telecom, Intel and Marvell.

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