In-vehicle product differentiation: open standards vs open source
Basing a product on open standards and delivering a distinct, branded user experience aren't mutually exclusive options. Quite the opposite. Choosing the right open standard at the application level can help OEMs quickly deploy applications and technologies in a brand-conscious way to their end-users. It can also enable them to choose the underlying platform best suited to addressing cost and performance requirements, and to delivering an optimal user experience.
That said, many believe that open source platforms offer the best route for avoiding vendor lock-in, reducing costs, and accessing programming talent, even though such benefits are often best realized with open standards. Not only can such standards promote code reuse, increase interoperability and portability, and reduce vendor lock-in, they can also provide access to a very large community of software developers and, in the case of HTML5, enable integration with fast-evolving mobile applications, content, and devices.
Join us as we explore the:
Estimated length: 1 hour,
including Q & A.
Who should attend: This seminar is best suited for software engineers and managers who are involved in the automotive industry.
Andrew Poliak, Director, Automotive Business Development, QNX Software Systems
As director of business development for QNX Software Systems' automotive market segment, Andrew Poliak is responsible for building, developing, and maintaining relationships in the automotive value chain.
Automakers, tier one automotive suppliers, and automotive industry analysts all recognize Mr. Poliak as an automotive thought leader. He is a founding member of multiple consortia, speaks frequently at automotive telematics events, and advises analysts on trends and issues in the automotive market. He holds patents for a framework that consolidates access to multimedia devices, and for social in-vehicle navigation via images encoded with location data. He also helped define and launch the QNX CAR application platform, which significantly reduces the upfront engineering needed to develop connected in-vehicle systems.
Mr. Poliak holds a Bachelor of Arts in Business with an emphasis in Information Systems from the University of Washington.