Open Standards and Product Differentiation
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With the increasing value of in-vehicle infotainment systems, the role of open software standards has never been more important to automakers. Unfortunately, misconceptions remain: that open standards preclude product differentiation; that they are incompatible with "proprietary" software platforms; and that open source platforms are needed to avoid vendor lock-in and access programming talent. In fact, open standards often offer the best approach to realizing these benefits.