datasheets.com EBN.com EDN.com EETimes.com Embedded.com PlanetAnalog.com TechOnline.com  
Events
UBM Tech
UBM Tech
Welcome Guest Log In | Register

Intelligent Advertising Framework: IAF

Authored on: Apr 29, 2012 by Sanjay Addicam et al

Technical Paper

0 0
More InfoLess Info
Anonymous Viewer Analytics (AVA) is a passive and automated audience measurement technology designed for digital signage networks that can be used to provide digital signage operators with quantitative viewership information and return on investment (ROI) data. This paper explores aspects of Intelligent Advertising Framework (IAF) technology concerning: targeted advertising and real-time content triggering. Since privacy is a primary concern, we will explore how our targeted advertising system can be used without jeopardizing the privacy of individuals. This paper will discuss real-time content triggering system, which allows our advertising models to get deployed in real time in order to intelligently.

Please disable any pop-up blockers for proper viewing of this paper.

0 comments
write a comment

Please Login

You will be redirected to the login page

×

Please Login

You will be redirected to the login page

×

Please Login

You will be redirected to the login page