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Exposing the hidden costs of using off-the-shelf analog ICs

Authored on: May 11, 2011 by Bob Frostholm

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Studying GPM can offer an early indication of the viability of your design conversion to an Analog ASIC. Take the time to review the GPM of your selected Analog IC vendors. Remember, half the sales revenue of these companies is generating GPM greater that the figures shown in their annual report. Where do the products you use fit into that equation? If you are purchasing new designs, chances are that the products you are using are well into the upper half. If you are thinking of saving money with a cost down of your product, and you have the time to develop a custom solution, you might want to consider an Analog ASIC.
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kendallcp Posted May 22, 2011

There's a third way here, that's recently become even more viable. Port your design into one of the latest Programmable Systems-on-Chip from Cypress. You get all the integration benefits of an ASIC, plus the ability to modify your design with a click of the mouse when your management pulls a design change on you with impossible schedules. For a huge range of end equipments at all stages on the technology life-cycle, the new PSoC3 and PSoC5 devices provide a flexible, adaptable, high performance and commercially attractive design approach. Full disclosure - I work for Cypress. I used to design boards chock full of discrete analog parts, so I know how that process works!

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