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UBM Tech

Era of Engage: Maximize Your ROI with Performance Marketing

Authored on: May 4, 2009 by Jason Ward

Technical Paper

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Performance marketing is a new EE Times' initiative that refers to pay-for-performance marketing programs that integrate online, events, and print to address specific marketing objectives. In this white paper, we will explore the challenges faced by today's marketing professionals trying to reach qualified design engineers, the critical questions used to define a performance marketing program, and how to partner with EE Times to create a customized performance marketing program designed to achieve your precise product marketing objectives.

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