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UBM Tech

Moving Ahead with Digital Signage?

Authored on: Apr 5, 2010 by Aaron Yeh and Winny Chen

Technical Paper

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Digital Signage is a trend that is appearing everywhere. It's common to see a variety of commercial digital signage applications in public areas. In the 1970's, store owners used VCRs and televisions to attract customers but they were always on a closed circuit and everything was pre-recorded. These applications can be regarded as the forerunners of modern digital signage. It wasn't until recent years that companies have been able to display high quality content that is supported by a broadband internet connection. It is a relatively new and popular approach to advertising that allows companies to use electronic screens to broadcast information, commercials, or anything else of their choosing to large numbers of people. Digital signage advertising could revolutionize the consumer market in the span of a few years.

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