Protecting Against Counterfeits, Generics and Substitutes with RFID
Product authentication is the process of verifying or guaranteeing that a product or its consumable is either genuine or permitted to access a particular application. Product authentication protects against counterfeits, substitutes, and generics (CSG) and also provides the manufacturer with additional control over the customer experience ensuring that it meets or exceeds expectations. In addition to being a proven, cost-effective technology, Radio Frequency Identification (RFID) presents the most robust solution for product authentication in the marketplace today.
Historically, product manufacturers have invested in watermarks, holograms, registration schemes, proprietary connectors, and branding to separate their products from CSGs. However, these measures are easily duplicated and oftentimes cost prohibitive. RFID allows manufactures to embed inconspicuous tags, typically costing USD $0.10 - $0.30 each, directly into or onto their product or consumable. Once the tag is added to a product or consumable, it can then be encoded with a "digital fingerprint" using state-of-the-art cryptography that uniquely identifies the product or consumable from a CSG. With recent economies of scale and breakthroughs in security, RFID presents the most adaptable and robust answer to CSGs.