Enriching Bank Customer Satisfaction with Digital Signage Application
Digital Signage applications are not only used in consumer home advertisements, but are also popular for dissemination of information in service industries. Jih Sun International Bank has over 40 branch offices in Taiwan. At the branch it's not uncommon to see people waiting in line with little to do. In order to reduce perceived wait times and raise customer satisfaction, Jih Sun International bank decided to install digital signage systems in each bank's lobby, waiting area, and service counter booths, with each display showing live information and entertainment. In addition, Jih Sun International Bank also had plans to promote bank products to customers through its digital signage system.